A CPL refers to cost per lead. This is how much much website owners, also known as affiliates, are paid when their content generates a lead.
Leads are not like traditional sales. Instead, they’re forms where web users provide additional contact information. Forms may request the visitor’s email address, phone number, or even simple demographic information. This data is then used by the advertiser or merchant to send more information to the potential customer directly.
Leads don’t require your visitors to make a purchase at all. All they’re doing is filling out a form. When this happens, you get paid a small commission.
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