What is Cost Per Thousand Impressions – CPM

When you see the term “Cost-Per-Thousand Impressions,” it refers to an advertising commission model. Banners, static ads, and interstitial pages take up valuable digital space on your website. While they don’t always lead to a sale straight away, those ads can generate interest, causing visitors to eventually make a purchase. Because they rarely result in an immediate sale, merchants pay for how many times the ad is displayed.

The cost-per-thousand impressions rate, abbreviated as CPM, is what the merchant will pay every thousand times the ad shows up on one of your visitor’s browsers when they visit your blog. This is typically tracked by the particular ad network you’re working with, such as Google AdSense.

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Jamie

My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.

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