When you see the term “Cost-Per-Thousand Impressions,” it refers to an advertising commission model. Banners, static ads, and interstitial pages take up valuable digital space on your website. While they don’t always lead to a sale straight away, those ads can generate interest, causing visitors to eventually make a purchase. Because they rarely result in an immediate sale, merchants pay for how many times the ad is displayed.
The cost-per-thousand impressions rate, abbreviated as CPM, is what the merchant will pay every thousand times the ad shows up on one of your visitor’s browsers when they visit your blog. This is typically tracked by the particular ad network you’re working with, such as Google AdSense.
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