The cost per order, or CPO, is an important metric that’s used by advertisers to determine how effective a particular campaign is. The costs of placing an ad on a website or paying for referrals is dividing by the total number of orders received from the campaign.
For affiliate marketers, the cost per order also refers to how much the merchant will pay for a conversion. When a visitor of your websites makes a purchase through your affiliate link, you get paid the CPO commission rate.
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