What is Abandonment?

Sometimes, Internet shoppers have an initial interest in purchasing a product. Many will put items in their virtual shopping carts, only to later leave the website without taking those final steps to make a purchase. This is referred to as abandonment. The shopper abandoned the items in their cart, ultimately deciding not to buy them.

There are many ways in which advertisers and merchants can use abandonment to their advantage. Targeted marketing efforts can be used to remind people of those abandoned shopping carts, making that final push for a sale.

The following two tabs change content below.


My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.

Leave a Comment