Wix Site Builder Review




What is Wix?

Wix is one of the most popular site builders on the web. It was founded back in 2006 and entered its beta phase a year later. Nowadays, it provides its services to over 37 million websites worldwide.


Initially, when it entered the site builder market, Wix was a platform based on Flash. With all the well-known problems related to Flash, in March 2012 the Wix team changed their base technology to HTML5. This change was very successful, as it greatly reduced the amount of problems and glitches happening on the platform, resulting in annual profits around $60 million.


This platform always had regular updates being announced from time to time, something that continues in recent days. Back in 2013, there was the introduction of a series of powerful management applications and the improvement of its support for e-commerce sites. In March of the same year, Wix incorporated Appixia, an Israeli start-up related to the development of  mobile commerce (m-commerce) applications.



Easy to use


Wix is probably one of the most user-friendly website builders out there. It uses What You See Is What You Get (WYSIWYG) editors and drag & drop in the best possible way. This means that users can select, resize and position any virtual object within the platform, with great ease. A key difference here is that, while in many other website builders, users can only drop elements in certain predetermined areas or blocks, with Wix users are free to place elements anywhere they desire.


Because of user-friendly platform, it’s certainly a favourite among business in the creative niches such as photography, design agencies, freelance designers and musicians as they provide very niche specific tools and functionality that people can simply drag and drop into their websites. A stunning web building platform for people with very little knowledge of web development or design and makes it an ideal web building solution for businesses such as:


Law firms



Mommy Start-ups

Hobby Businesses

Small Businesses




Wix ADI – Artificial Design Intelligence


As a long standing player in the web building niche, Wix tries to innovate and push the boundaries when it comes to developing new features for their platforms. The latest is a feature called ADI ( Artificial Design Intelligence ). This tool makes building your own website even easier than if you were just using the standard Wix web building tool. Wix ADI quite literally builds the website for you for you.


It’s really simple to use. All you have to do is enter in any existing website or social profiles (Facebook, Twitter, MySpace, Linkedin etc), and Wix ADI will crawl and extract all the information about your business from these content sources. The information will then be used to create a first version website for you to perhaps get started with or if its awesome first time, all you have to do is press publish!  I’ve tested this out myself and to be completely honest with you, it’s about 70% the real deal. You will have to make some refinements and update the information, but other than a few font style changes, new images and color scheme amends, you are good to go!


I’ve added a video below to show you exactly how it works.



Properties and flexibility


This website builder has a lot to offer – even its entirely free plan has a long list of included properties, like SEO, blog and webstore building, connection to social networks, and others. To get additional features, users can resort Wix’s own App Store, that has free and paid available apps available, or make an upgrade to premium plans.


Thanks to all those apps and extensions, that can bring tools like live support, newsletters, contests, reservations or testimonials, Wix can be suitable for different types of site, from simple personal portfolios to larger and more complex e-stores. It is, however, important to note that Wix has its own e-commerce platform, which offers a good set of customizable properties (payment options, coupons, management fees, and others).


Wix is also among the first site builders to offer features for mobile optimization, enabling site owners to optimize their pages to be properly viewed on smartphones and tablets only with just a few clicks. A positive aspect of this features is that there is no need to have two separate sites, nor two separate links for each site: there is only one site, and its correct version will be displayed according to the device it is being accessed on. So, the very own definition of responsive web design.


In terms of SEO, Wix provides some interactive tutorials to get users going on this subject, in order to improve a Wix website’s Google ranking. Like most website builders, Wix SEO tools let users control things like page descriptions, titles, and keywords. In addition, there is a free Wix SEO app that can be added to a site, offering an easy-to-follow, step-by-step guide to improve the visibility of a site.





Design is really one of Wix’s strong suits, as it offers some of the best templates available on website builders. They are always innovative, modern and exceptional, and they can all be obtained for free.


The templates are grouped by categories, like Services and Business, Music, Entertainment, Photography, Online Store, Personal, and many more. However, there is a slight downside about these templates – they cannot be changed deeply changed. Things like some colors, backgrounds and other design elements can be changed, but not the template’s main structure.


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Customer support


Wix offers a very user-friendly interface with lots of instructions, tips and incentives (each editable element in a site has a question mark on the side – a click on it will show additional information and practical advices). Users will learn alongside their building. However, if some serious problems that users cannot fix themselves, they can always count on the Support Center or the Forums. There, it is possible to find many tutorials, videos, and even directly contact with their team.



Price policy


Wix provides a free plan that never expires, as well as four other premium plans that can be billed monthly or annually. The premium plans are very democratic, compared with other site builders. The cheapest package is the Connect Domain, costing $4.08 per month, while the most expensive is the eCommerce plan, billed at $16.17 per month. In between those plans are two other alternatives, the Combo plan ($8.25/month) and the Unlimited plan ($12.42/month).


Regardless of the plan, all these 4 premium plans include the following features: free hosting, no set-up fee, templates, Google Analytics, premium support, fully customizable sites and the possibility of connecting an existing domain.





Although Wix offers great features and stunning templates, some things can bother users. First, the fact that the free plan includes some ads. Despite being quite annoying, these ads make some sense – after all, people use their service for free. But still, some of these ads can be really pesky.


Also, it is impossible to generate internal URLs that are fully understandable by humans. Another thing that can definitely be a disadvantage to some people is the aforementioned inability to change the structure of the available templates.





Wix is a very robust website builder, with an impeccable reputation. Its most positive points are the easiness of use, the amount and quality of its templates, as well as the official app store, filled with free and premium apps that will improve all kind of sites. Last but not least, Wix can be used by virtually anyone, since it does not require any advanced tech skills, like coding.


However, it also has some things that can be looked at as setbacks, mentioned in the section above. So, with all this in mind, everyone should weigh all its pros and cons before using this platform, read other reviews, take a look at other sites built with Wix and even test it before actually using it, in order to get a better idea about this tool.



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