As an SEO and web development veteran, I’ve tracked the emergence of these niche domain name extensions, and .kitchen is one that’s – excuse the pun – ‘stirring the pot!’ There is no mistaking the niche to which this domain was created for, and in the vast array of new domain name extensions, ‘.kitchen’ stands out boldly.
In this post, I’ll unravel the story of the .kitchen domain name extension, its purpose, and its relevance in the online culinary world.
What is a .kitchen Domain?
The .kitchen domain extension was first delegated back in 2013, and generally available by February 2014. In just a few short years, it has become a popular option for prestigious businesses and individuals in the culinary industry. It’s a generic top-level domain, or gTLD. As a result, there are no restrictions or lengthy application processes to take advantage of all this domain has to offer.
Typically, it’s used by culinary-focused companies and Internet entrepreneurs. Whether you’re a blogger looking to share exciting new recipes with your audience or a retail company selling back-of-house restaurant equipment, the .kitchen domain extension can help increase your Internet presence.
According to recent usage statistics, as of May 2023 .kitchen domains make up less than 1% of all registered websites, and tend to represent sites with average levels of traffic. But the .kitchen domain is more about attracting specific and targeted traffic to your niche, with purpose, than large quantities of visitors.
As the .kitchen domain is a newer and less common domain extension, you may have a better chance of getting the exact domain name you want!
Why Choose a .kitchen Domain Extension?
If you use the .kitchen domain extension, the focus of your website is right in its URL. It’s a simple domain that’s instantly recognizable. However, it’s also unique enough to stand out. Everyone has a traditional .com or net extension. While these simple alternatives do serve their purpose, they’re often viewed as old and boring.
A .kitchen domain can be an excellent marketing tool. It instantly tells customers what your business is about and can be a part of a strong branding strategy.
A .kitchen domain stands out in a flooded market, appealing to an ever-growing audience that has a better understanding of how the Internet works. More people with culinary interests will be inclined to check out a .kitchen website out of curiosity alone, allowing you to see organic growth and better search engine rankings.
You don’t have to be a chef to utilize the extension to its full potential. It’s a broad category that spans multiple different industries. Whether you’re a restaurant, a cooking school, a personal chef, a kitchen fitter or a kitchen appliance retailer, this domain immediately communicates what your business is about.
Ideas for .kitchen Domain Name Extension Use
Creating an eye-catching URL is very easy with the .kitchen domain. The extension alone packs a pretty big punch that’s sure to attract attention. If you own a restaurant or catering service, you can attach the extension to your company’s name for a memorable web address. CompanyName.kitchen is easy to remember and gives web users a good idea about what your company is all about. You can even print your URL onto advertisements or business cards. The domain looks great and can ultimately become a part of your company’s overall identity.
Personal blogs devoted to the culinary arts can also have a catchy name. Some unique examples would be JaneDoes.kitchen, vegan.kitchen or glutenfree.kitchen. Alternatively, you can employ domain hacking techniques. Fun names like tasty.kitchen, southern.kitchen, or mamas.kitchen can become a part of your brand as a whole. As you can see, there are many ways to get creative and show potential visitors what you have to offer.
Where Can You Buy a .kitchen Domain Extension?
The great thing about the .domain extension is that it’s accessible to anyone who wants to use it. There are no major use restrictions that you have to concern yourself with. You can simply register your site, create your content, and start attracting visitors. Most major domain registrars offer .kitchen domains. You can register for up to 10 years at a time. Here are a few registrars you should check out.
NameCheap.com – .kitchen Domain Name Price:
$11.98 for 1 year, $48.98 per year thereafter
Hover.com – .kitchen Domain Name Price:
$58.99 per year