A tagline is a term used in both the publishing and design industries to refer to a short, snappy description of a product, plot, or service. With WordPress, a tagline functions much the same way; it is a short sentence that describes your website.
Essentially, there are two critical elements to every WordPress website that makes it unique. The first element is the name of the website, and the second is the tagline. Most WordPress administrators set their site’s name and tagline when they first set up their site. However, it may be worthwhile to revisit your site’s tagline, especially if you’ve changed the focus or theme of your site.
Sometimes, people refer to the tagline as the “elevator pitch.” If you were riding an elevator for a few minutes and had to quickly and concisely describe what your website is all about, that would be the tagline. A good tagline should not only describe what your website is about but also define your target audience. And for SEO purposes, it is absolutely essential that you include the appropriate keywords in your tagline.
To adjust your WordPress site’s tagline, go to the administration screen and click on “Settings” in the left-hand column and then “General.” You’ll see a section for the tagline just underneath the section for Site Title (the name of your website).
Note: If you have not yet written a tagline for your website, it’s a really good idea to do so right away! Most visitors spend two seconds or less before deciding whether they want to leave or remain, so choosing a good tagline is essential for enticing visitors to spend more time on your website.
Even if your WordPress site has nothing to do with “branding,” using a tagline is still a good idea because it tells visitors what you think your website is all about.