How to Start a Successful Cryptocurrency Website

Anyone looking to start a website in 2024 needs to consider a few things before they decide what it will be. Is the market too crowded to thrive? Is your subject exciting enough for your site to survive if you can get in on this scene near the ground floor? What you need here is a no and a yes respectively, and if you’re starting a cryptocurrency website – as you being on this page would suggest – then you most likely have those. Crypto feels as though it’s been around a while, but relatively speaking, it hasn’t. 

And regardless of how long it’s been in the public consciousness, the number of people who would say they understand crypto, let alone consider themselves experts, is small. This piece will explore how you can make the most of this mystique—and you yourself don’t even need to be a blockchain enthusiast or a seasoned investor to do it. Possessing an entrepreneurial drive is enough to launch and grow your crypto website. Read on to learn the basics and potential strategies you can adopt for success.

How Bitcoin is the Pioneer of Cryptocurrencies

There are many different coins that you can write about. New ones crash onto the scene and go almost as quickly. It’s best to start with the basics, and in this case, that means Bitcoin, the most famous cryptocurrency around. More than that, knowing Bitcoin is crucial for your base knowledge because it was pioneering and consequently informed how many of the followers performed. 

It started as a decentralised digital currency in 2009, and, get this, nobody knows who developed it. Or, at least, the wider world doesn’t. The person or group who created Bitcoin operates under the pseudonym Satoshi Nakamoto. If it is a group then obviously there is more than one person who knows who is behind its creation. Bitcoin runs on a peer-to-peer network without using any intermediaries like banks or governments. This libertarian system was one of the main selling points of crypto early on and remains so today.

Another ground-breaking aspect of Bitcoin’s origin was the fact that it has a limited supply, with only 21 million Bitcoins ever existing. This scarcity is what makes it more valuable and as much an asset as a currency. And we don’t know who has the majority of those Bitcoins as addresses are not linked to names or identities, continuing on from its anonymous origins. That being said, transparency is also important to Bitcoin founders, and that’s why all transactions are public on the blockchain. This is a whistlestop tour of the Bitcoin story, but reading further on the coin will help to strengthen your fundamental knowledge of cryptocurrency. 

Getting Started with Your Cryptocurrency Website

With the basics of Bitcoin out of the way, let’s look at how you can create your cryptocurrency website. Firstly, you need to decide upon your niche and your target audience.

• Why should a reader click on your website?

• What can you tell them that your competitors can’t?

• Where are you sourcing your stories from?

• Are you targeting a specific audience?

Consider all of these questions and many more besides. Write them down in a document on your computer and make sure you have clear answers before proceeding.

Next, you’ll want to find your niche. You site could strictly report news and developments in crypto spaces, or maybe it could offer trading strategies to readers interested in making money through crypto. The latter makes sense if you have trading experience or can adhere to advice from people who do. If you don’t, pick a different topic or you’ll quickly lose your audience. Gaining a following is an exercise in trust. Your readers will want to know that you’re making content that has value and comes from an authentic place. 

Picking a domain name is a crucial step in starting your website. Okay, that sounds obvious because you need a domain, but we mean that the specific domain you pick should have a lot of thought behind it. This will reflect your brand, so make sure that people who are unfamiliar with the site will understand what it’s about when they come across it. By following the guide on the home page of makeawebsitehub.com, you can follow guidelines on how to choose the right hosting provider and get set up.

Design an Engaging and User-Friendly Website

From a practicality point of view, your website design will play a big role in whether you’re able to attract and retain visitors. If you find the idea of setting up a website unappealing or stress-inducing, there are plenty of website-building tools online that make the process pain free and welcoming for novices. Still not your thing? You can always hire a web designer to build the site that you picture in your head. We would recommend a clean and professional layout with sensible colours that don’t look particularly garish.

Thinking of how most users will find your site, you’ll need to make sure that it’s mobile-responsive, meaning that the layout of each page will adapt to fit the size of the screen on which it’s being viewed. Test out the site yourself when it’s ready, and see whether it feels intuitive enough. Ask family and friends to try it out before broadcasting to the wider world that it’s live. This testing session can prove invaluable as the people you’ve entrusted to look through the site can offer feedback on any potential bugs or blind spots.

Develop High-Quality Content

Ultimately, people visit the first time to see what your content is like, and the quality of that content is what will keep them coming back. You can have the swankiest-looking website in the world, but if your content is garbage, you won’t succeed, especially in a market as niche as cryptocurrency. If it was about classic celebrity gossip, you might be able to bluff your way through every article. That’s not the case with crypto, where you really need to know what you’re talking about as the audience will spot baloney.

But you don’t have to feel scared off by that if you’re willing to put in the work. Doing the necessary research will help you create in-depth articles and guides. If you can simplify complex concepts and terms, create educational videos and infographics, appealing to readers who are trying to grasp the key terms behind this subject. Heck, you don’t even have to do all the talking. Go out there and interview industry experts and build your content around that while gaining more insight at the same time.

Optimise for Search Engines (SEO) and Social Media

In terms of where to find readers for your site – or rather, how they can find you – SEO is a friend you’ll need to know well. All successful websites follow SEO best practices, and these strategies help them to bring in audiences. Think of the search terms that you can target based on your niche and then conduct keyword research to see if they’re worth building content around. If they are, you can create a content calendar around specific target keywords and try to rank highly for those. 

Beyond keywords, the meta titles and descriptions of your content are also important. And getting backlinks from reputable sources can really boost your authority on a subject, which is why producing original content, that other sites may create news from, is a good idea. Another great resource for audience building is social media. Creating accounts on popular platforms is essential, and by engaging with the community and other similar accounts, you can quickly gain traction in the crypto space. 

Monetise Your Website

Last but certainly not least, figuring out a way to make money from your site is probably the main drive of the whole endeavour. We wouldn’t worry about this too much until you have an audience and routine that make a regular income from this site feasible. There are a number of routes you can take to turn a profit, though, with one being display advertising, like Google AdSense. If the idea of polluting your site with ads doesn’t sit well with you, considered sponsored content and reviews of things like new coins. 

The further down the line you go, the more opportunities there will be to make money. This site won’t begin printing money from the off, it’s not a get-rich-quick scheme, but after a short period of time, you can turn a profit on it, provided you’re willing to put the work in. After you build an audience, other avenues open up, too. You could teach online courses or webinars to people about crypto or trying to start a site of their own. Whatever route you go down, don’t rush it. It’s a marathon, not a sprint, so keep going and making your site better every day. After all, the crypto game itself is all about patience, so, as the kids say, ‘HODL‘ and focus on quality content.