Images are one of the most important elements when optimizing your social posts, and this is especially true on Facebook, where great visuals get a lot of attention with in the News Feed. Posts with images capture a user’s attention and entice the person to interact by liking, commenting, or sharing your post.
Outside of those super-engaging News Feed and post images, Facebook offers a plethora of visual content options, all with their own image specs. Your company’s cover photo, profile picture, ads, and more are all opportunities to make a great impression.
With the recent news that Facebook will no longer charge News Feed advertisers paying on a cost-per-click (CPC) basis when a user likes, shares, or comments on an ad. They’ll only be charged when a user clicks to visit another site, install an app, or use a Facebook-hosted app.
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