Shopping cart migration is hardly on the radar of eCommerce owners until something goes wrong. If you say yes to any of these items listed below, then your store is probably eligible for a cart …
Content engagement drives sales. That’s why you need interactive content. In one report, 72% of your customers will only respond to content customized to their interests and needs. Static content, regular blog posts, e-books, social …
Today, music isn’t just food for the soul, it’s good for business. That’s what we can learn from Soundtrack Your Brand. Music influences human behavior. And business is about influence — influencing shoppers to buy …
Understanding consumer behavior is challenging for marketers. It’s almost impossible to know the mind of consumers without data and insights. But, more importantly, is how these data impact business performance, brand building, and improve the …
The dream of most small businesses is to scale up and become an enterprise. But going from small business to big business takes several small steps and some giant leaps. Saravana Kumar started small — …
Business owners are often left to the whims and caprices of external forces. For most entrepreneurs and marketers, doing business is a wild roller coaster ride. Nothing is genuinely predictable, stable, or repeatable. Marketing is …
These days, people perceive the first product to get to market as the standard. So, when you don’t take your product to market quickly, you increase the chances of your competition dominating the market even …
Following the events from the last one year, one question in the minds of many brick and mortar business owners is: should I take my business online? Well, a quick answer would be — the …
From direct to customer (DTC) brands to Amazon Vendors, manufacturing is driving eCommerce at a double-digit growth rate. According to a 2020 report, US manufacturers contributed $430 billion in eCommerce sales the previous year — …
Starting a business can be exciting until the reality of running it kicks in. Reality would kick so hard that it scatters your attention all over the place. No matter what happens, though, you want …
Making business decisions can be paralyzing and overwhelmingly tough. One mistake can cost you years of hard work. And you don’t even need to run a large business for this to happen. If you have …
E-commerce is here to stay. No doubt. Digital buyer penetration will exceed 65 percent of global internet users in 2021. So more people are shopping online now than ever, and it’ll continue to grow. You …
Compared to a few years back, more people are embracing the idea of a career change. According to the Sloan Work and Family Research Network, the present generation expect to switch careers more often than …
Having videos without captions can feel like watching a silent movie — especially on social media and public places where people watch videos without sound. One report says viewers watch 85% of videos on Facebook …
Michael Jackness has sold millions of dollars worth of products on Amazon and through his websites. Michael sold one of his Amazon businesses, ColorIt, and acquired IceWraps for $50,000. Today, that new business is worth …