Interview With Nathan Elly from Digital Next

Nathan Elly: How to Produce Data-Driven Marketing Campaigns That Deliver Reliable ResultsMarkers are constantly launching campaigns for brands. However, many of them struggle to convert their visitors to buyers. HubSpot says that the arts and crafts industry has the highest conversion rate at 4.01 percent. That goes to show how dismal most conversions are doing. …

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GreenRope’s Lars Helgeson On Taking Command, Creating Demand and Being the Only Complete CRM in the Market

What’s your relationship like with your existing or potential customers? Sweet, sour, or bitter? For most customers, they’d say sour or bitter. However, businesses would beat their chest and boast of offering the best customer service on the planet. An opinion that their customers don’t share. In reality, 58 percent of customers are switching to …

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Interview – Cameron James from Anymail Finder

Anymail Finder on Finding and Validating Emails to Grow Your Business Businesses take email seriously and for obvious reasons. Their customers prefer communicating over email, and the channel has a reputation of converting leads to buyers. In a study published by MarketingSherpa a while ago, 72 percent of participants said that they prefer email when …

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Larry Kim on Search Marketing, Chatbots, and Being a Unicorn in a Sea of Donkeys

Bloggers and marketers are doing busy work instead of finding what works and maximizing returns from them. This habit of trying out too many things instead of nailing in on what works makes marketing unduly expensive. Webmasters want to get the most profit without spending an excessive amount of money. But a lot of them …

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Olark: A Tool That Helps You Profit From Your Visitors’ Feedback

Olark is not the only tool out there for immediately getting into conversations with your site visitors. You might have used live chat services as a webmaster trying to engage visitors or as a visitor interacting with customer service. What’s the rave about having a cute chat software on your site, for fancy? Definitely not. …

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