When it comes to email marketing software, Mailchimp has established itself as an industry renowned provider. With any marketing software sector, there will always be a stand out provider. Mailchimp is that provider when it comes to email marketing software.
With a large user base of small and medium sized businesses, Mailchimp also offers a pro version with additional features that larger organizations may desire. Thus, it has scalability factor. The software is so popular that it recently announced sending over one (1) billion emails on a recent Black Friday – – arguably the biggest shopping day of the year in the U.S. Part of its popularity lies in its ease of use and its inclusion of a number of the features already discussed above.
However, just as in life, the same is true for email marketing software in one size does not fit all. So if you are considering an email marketing software package without the monkey, then the following seven email marketing applications are worth considering as alternatives to MailChimp.
1. Get Response
GetResponse, like Mailchimp, offers more than just email automation. It is really a full marketing automation platform. In addition to being able to create an email marketing campaign, GetResponse offers a number of features and tools to assist in your overall marketing outreach.
With GetResponse, you get abundant flexibility with how you do your emails, what they look like and what they will be used for. The ability to send scheduled emails offers you the ability to optimize the timing of their delivery so that the likelihood of their effectiveness is increased. In addition to delivery tools like these, you get access to additional features, such as drag-and-drop email editing, autoresponders, email segmentation, A/B testing, campaign analytics, web form generation and numerous others in order to make your email outreach be as effective as possible. It even has a feature to measure and make sure your emails are not being identified as spam.
GetResponse also integrates in with other elements of your MA software, CRM or overall marketing outreach. A nice feature of GetResponse allows you to host your own webinars and then use the email features to manage the sign-up, invitations and webinar appointment time reminders. With the CRM tie-in, if your business already has a CRM application in place, then GetResponse easily integrates with that software to offer enhanced marketing focused information technology (IT). There is even API integration if you are comfortable with that level of IT development.
All-in-all, GetResponse offers a powerful platform for email marketing. It can also go much bigger with its efforts in your overall marketing efforts and act as a full-service MA package. Easy-to-use, GetResponse allows you to scale as to how big or how small you want your efforts to be with the abundant features that it offers.
Like Mailchimp, Constant Contact is a premiere and very popular email marketing software platform. You get all the ‘bells and whistles’ to make the feature rich platform maximize your marketing efforts. Email campaigns also benefit from years of experience in providing this service with Constant Contact having been in business since 1995. Their focus is on email marketing and not as an MA platform, but they do have a large swath of integration available with other platforms like Shopify, Facebook, PayPal and others. Additionally, sync your contacts for emailing with tools such as Excel, Outlook, Gmail and others. API development is available for additional integration and web services (like REST).
Constant Contact has the features to help you create and run successful campaigns. Drag-and-drop editing, a wide array of templates, email list segmentation, A/B testing and many more enable you to effectively tailor your message to potential customers and other intended recipients. Make further use of emailing with coupons, deals, surveys, etc. from within the platform as specially designed and offered features. Deep data is available to provide deep analytics and reporting on elements of your marketing efforts from the success of campaigns down to individual recipient data and demographics, like the time of opening an email.
Constant Contact has consistently been a go-to company in the email marketing segment of the IT industry. With a long operating history and good customer reviews, Constant Contact is definitely a source to consider for your email marketing efforts. You may, however, need to do some additional work to tie-in with your CRM or other MA software, but all the tools to do so are readily available.
AWeber offers a feature rich email marketing tool for your outreach efforts. With a global, small business base of customers, it has positioned itself as a direct competitor of MailChimp. AWeber has been in existence since 1998, which is a long time for a technology company, and as of 2014, it had over 120,000 customers. That says a lot about its ability to deliver for its customers – – no pun intended!
With AWeber, you get a wealth of rich features to help in your marketing efforts. Drill-down data provides the basis for deep analytics. Things like being able to build an email with a drag-and-drop editor, sending that email with tools to help it avoid the recipient’s spam folder, knowing the time of day the recipient clicks open the email, whether they click on any links in the email, where they then browse on the website and suggestions on the most appropriate time to follow-up and how are all ways that this platform helps you make a successful marketing operation occur. They also offer nice integration with other platforms, like PayPal, WordPress, Facebook and GoToWebinar.
Available features also include workflows to target and track recipient experience, split testing and RSS sending directly to email. Another nice feature offered is, whereas most other platforms limit the number of emails you can send per month (or charge more the more you want to send), you get the ability to send unlimited emails with AWeber. That can be a big savings to any marketing budget.
Sparkpost is another direct competitor of Mailchimp. Like Mailchimp, Sparkpost offers a lot of dynamic and robust email marketing features that tie-in to an overall MA software strategy. You can do a full-fledged email campaign and integrate that campaign across other functional areas of your marketing outreach. Even though Sparkpost was founded in only 2014, it boasts a number of larger companies as its clients, like Pinterest, LinkedIn, PayPal, Groupon, Twitter, Zillow and quite a few others. The website also says that it sends 37% of the world’s B2C emails too. Thus, it is quite a major force in the email marketing realm.
Sparkpost allows you to use a wealth of features in order to develop and use customized emails for your outreach and follow-up processing. From fully customizable templates, you build the HTML and text mock-ups of what you want your email message to look like and say. Sparkpost dedicates a significant amount of resources to help optimize deliverability of the emails once composed and offers a lot of detailed analytics and processing to help maximize any email marketing outreach. Features such as autoresponders, segmentation, A/B testing and many others are available in addition to the analytics. They also offer the ability to do customization through development (i.e., coding). But this may be a little bit too much beyond the simplicity of drag-and-drop abilities for some, and drag-and-drop is not featured like some of the other providers.
The composition of the Sparkpost platform offers excellent performance and deliverability aspects. This software platform is focused on making sure that the emails are delivered, and timely. Through its dashboard you gain insight into powerful analytics covering email bounces, acceptances, rejections, delays, engagements and any associated email messaging events. The platform also does a nice job of managing email related activities such as sending out activation emails, onboarding, user invites/sharing, two factor authentication, product updates, password resets and activity notifications.
You can also use the software to do mobile pushes and SMS messaging. However, Sparkpost is a full-throttled email marketing package and not as much of a one-stop shop for all of your MA software needs. There are also extensive integration for customization and development with the API offered as well.
It is hard to argue with the abilities offered by Sparkpost when it comes to email marketing. Otherwise, so many titans of industry would not be using it as their preferred email campaign tool. The strength of Sparkpost lies in the deep dedication to making sure that your email campaigns are successful, both from a technical side (including delivery) and the deep analytics associated with the campaign to ensure that they are done right.
ActiveCampaign strive to keep your business active with a lot of features that lend to its abilities as a complete MA software package and not just for email marketing. The choice of Fortune 500 companies to small businesses, ActiveCampaign offers ease and simplicity to make your marketing efforts work seamlessly across its platform. Its platform includes an email marketing component, a marketing automation section, a fully functional CRM and direct site engagement messaging.
In terms of the email marketing features, you are not at a loss to do great things with your emails when using ActiveCampaign. Offering the ability to do things such as A/B email testing, lead scoring, automated campaigns (including with workflows), segmentation, engagement tracking and site messaging means that you have the tools to run a successful email campaign. How would you know? The analytics are available for reporting to make sure that the campaign is successful and help point out wherever ‘tweaking’ is needed. Emails are also integrated into the CRM activities so that your pipelines/funnels are optimized, contacts are made relevant, deal updates are timely and follow-up messaging is well received.
ActiveCampaign offers one-stop shopping for your marketing, customer and outreach efforts. It is easy to see why so many successful companies in the Fortune 500 would choose this platform, but just as understandable, why so many smaller businesses would trust their marketing department to this platform. The integration across its suite of products makes it easy to get thing done in a meaningful and effective way.
With MailChimp, a significant portion of its customers are small and medium-sized businesses. When larger enterprises seek an alternative, Maropost is one of the platforms that they choose. Maropost, through the Maropost Marketing Cloud, allows your business to automate its email marketing campaign, personalize the message to make it more effective, orchestrate your outreach across multiple platforms (e.g., email, web, mobile and social media), produce real-time analytics and capture important lead data and demographics.
Maropost offers in-depth functionality in order to build a successful email marketing campaign. ‘Your choice’ style of building the emails themselves include a drag-and-drop editor, what you see is what you get functionality (WYSIWIG) takes the guesswork out what the email will look like once sent, workflows that are event driven based on user behaviors, segmentation and delivery scheduling are just a few of the things that make this platform deliver – – no pun intended. With its A/B testing, you can ‘drill-down’ to a granular level and go beyond just generic A/B analysis. Maropost allows you to look at multivariate elements of the testing and adjust things like the subject line and send time, even for the same email outreach itself. This granular view is a part of the larger capabilities offered for deep and in-depth analytics designed to keep you in contact and truly ‘in-touch’ with your target audience/customers.
It is easy to see why Maropost is amongst email marketers’ favorites when it comes to getting those emails out. Going well beyond just delivery, Maropost offers the tools and features needed to have successful audience engagement designed to lead to potential customers becoming actual customers, as well as retention of this consumer base for future transactions. Maropost lacked an API interface though. This type of interface would make it easier if you wanted to do your own development along the powerful Maropost features or the integration of Maropost with your existing, non-Maropost CRM or other data platforms. New features are mentioned on the website as becoming available soon though.
Adobe is one of the premiere software companies out there. You have probably dealt with an Adobe product on some level. Whether it is Adobe Acrobat or Flash, or one of its many other software offerings, Adobe has a pulse on the products needed within computing environments. Hence, their email marketing offering is part of a larger MA offering. Adobe Campaign is typically embraced by mid-sized to larger entities and using this software offers the opportunities to access some enterprise level features for successful marketing outreach. Adobe emphasizes the ability of its MA package to make an impact both online and offline for a business, and Campaign is integrated across other Adobe products in order to maximize its effectiveness.
An in-depth array of features matches the same or similar components you would find with Mailchimp, plus some additional options. Adobe focuses on multi-channel marketing (i.e., email, web, social, etc.) in order to be successful with your campaign. A/B testing, segmentation, deep analytics, potential lead profiles and others are all ways that Adobe tailors its features to yield success in your marketing campaign. Cross coordination across its suite of products only enhances the performance of Campaign in yielding great marketing results. Packages like Adobe Analytics, PhotoShop, Illustrator and others means that you have some powerful digital and media software at your (marketing) disposal.
Adobe Campaign offers the features and comprehensiveness to make your marketing outreach efforts a success. Within Campaign, and across the other Adobe packages, there are many tools to help in your marketing efforts. Mainly mid-sized and larger businesses use Adobe Campaign, so smaller business sometimes wonder if the price-tag associated with all of its features are appropriate for them, or their marketing budget.
All of the email marketers reviewed here, including Mailchimp, offer their products via software as a service (SaaS) pricing models. This means that you can get a fully powered IT effect for your marketing efforts. You also save the million dollar IT and marketing budgets that you would incur otherwise if attempting to recreate these features in-house. Finding the right alternative is easy and just takes a comprehensive look at which features, support and service match your needs.
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