How to Make Money on Instagram in 2023

Want to know how to make money on Instagram? Then you are in the right place. This comprehensive guide will cover six strategies to help you earn money on Instagram. These include how to…

  • Become an affiliate marketer on Instagram
  • Promote affiliate products via shoutouts
  • Sell physical products with ‘Shopping on Instagram’
  • Make money through photographs and digital images
  • Display sponsored posts on your Instagram page
  • Work as an Instagram expert

For each money making method, we will look in-depth at the steps you need to take to ensure success. And by the end of reading this article you will be armed with actionable tasks to help you make money on Instagram. Let’s get started…

1. Become an Affiliate Marketer on Instagram

Affiliate marketing is big business and one of the most popular ways to make money online. However, what many people don’t know, is that this money making strategy can easily be put to use over on Instagram.

What is Affiliate Marketing?

Affiliate marketing has been written about extensively on this blog, so for anyone new to this concept, or considering setting up an affiliate website, you should check out our guide What is Affiliate Marketing and How Do I Start?

Affiliate Marketing involves signing up with a brand or company and then promoting their services or products for them. If someone buys a product or signs up for a service, after coming through a link provided by you, you will receive a commission.

Affiliate marketing is seen most commonly used by bloggers, who promote affiliate products by discussing them in articles. The affiliate links for the products discussed are then added in o the content. If readers like the sound of the products, they will click through and make a purchase, earning the blogger a referral fee.

However, more recently, people have been using affiliate links in social media, particularly on Facebook and Instagram. Affiliate marketing is ideal for Instagrammers who have a large audience to promote and sell products to but have no actual products to sell. Instead of creating their own product, Instagrammers can simply promote someone else’s, taking a percentage of the profit once someone from their Insta-audience makes a purchase. Sounds appealing right?

Before you can start promoting affiliate links on your Instagram page, you will first need to sign up with some affiliate marketing programs. Let’s take a look at some options…

How to Choose the Right Affiliate Marketing Programs

Amazon Associates

There are thousands of affiliate marketing programs that you can sign up with. So how do you choose the right affiliate marketing programs for you?

Nowadays, the majority of large businesses offer affiliate programs. So find ones that are in your niche. If you are popular on Instagram for fashion, then you should opt for fashion affiliate programs. If your Instagram audience follows you because you are well known in the fitness industry, then you need to find health and fitness affiliate programs. Your following won’t purchase items that aren’t relevant to their interests. So choose affiliate programs that sell products your audience can relate to and that will add value to their lives.

Consider Signing Up with an Affiliate Marketplace

There are numerous affiliate marketplaces that contain a wide assortment of businesses, products, and services for influencers and bloggers to promote. Using an affiliate marketplace is a quick and easy way to set up and manage affiliate marketing. Here are a few great options to get you started…

AWIN Another industry leading performance market network, Awin can connect you with high paying advertisers, providing over 10,000+ campaigns for you to choose from.

Amazon Associates – Signing up with Amazon Associates is a great platform for those new to affiliate marketing. Amazon Associates is Amazon’s affiliate marketing program and will give you access to millions of products that you can advertise to your audience. Quick and easy to sign up with, Amazon will give you up to 10% of every referral sale that is made.

ClickBank – This is a packed marketplace, containing products and services in multiple categories. So whatever your niche, you are sure to find relevant items that you can promote on Instagram and earn revenue from.

ShareASale – A well known and reputable company, ShareASale has over 3900+ merchants on its books, ensuring you will be able to find relevant niche products to promote. With a quick 5 step sign up, and responsive support, you will have your affiliate account set up and earning in no time at all.

Find Niche Affiliate Programs

Alternatively, to find niche affiliate programs, a basic Google search will suffice. Then simply sign up with the individual affiliate programs you like the look of and take it from there. There is no limit to how many affiliate programs you can sign up with, but make sure the products you are going to promote are high quality. If you promote products that aren’t up to scratch, you will lose the trust of your Insta-followers, and quickly lose your audience.

Once you have signed up with appropriate affiliate programs, it is time to start promoting your affiliate products on Instagram…

How to Promote Affiliate Products on Instagram

The problem with promoting affiliate products on Instagram is the lack of link opportunities. Instagram only allows each Instagram account one organic link, which is displayed via your Instagram bio. However, there are ways around this…

  • Instagram Bio – Display the affiliate link of your best-earning product on your Instagram bio. Then make it stand out by adding emojis and a call to action asking people to check out the link. You should also change the link in your bio regularly, promoting your most recent, most popular, or best paying products.
  • Text Overlay – Write the affiliate link on images, telling your audience where they can buy the product on display. (Affiliate links can be long and ugly, so consider using to shorten the links and make them look more pretty).
  • Coupons – Some affiliate programs will provide you with a coupon instead of an affiliate link. Again, display this coupon as a text overlay on your images.
  • Image Descriptions – For each image you display, make sure you utilize the image description by adding your affiliate link or affiliate coupon, and add a call to action, encouraging your audience to act.
  • Pay to Promote a Post – If you promote a post on Instagram, you can add a link to your post. Instagrammers can then click directly through to the affiliate product page, increasing the chances of them making a purchase.

As you can see, there are plenty of opportunities to add affiliate links to your Instagram account and posts. Let’s now take a look at some top tips for advertising affiliate products on Instagram…

Top Tips on Promoting Affiliate Products

Affilaite Coupon

To make money on Instagram from affiliate products you firstly need a large and engaged following to advertise the products too. Once you have this, you then need to create a strategy that works with your audience. Here are some top tips…

  • Images – Make sure your images stand out from the crowd and grab your viewers attention. Don’t just display the product, show it in use, being worn, or what it can do. By inspiring your audience with the product you are promoting, rather than obviously selling it, people are more likely to make a purchase.
  • Live Video – This is an extremely effective way of connecting with your followers and building a relationship with them. During a live video session, you can discuss your affiliate products, demonstrate using them, or just have them displayed in the background.
  • Don’t be too Promotional – Don’t promote affiliate products in every post. If you are too promotional your followers won’t like it, and won’t be followers for long. The more discrete your advertising the better.
  • Hashtags – Use a number of appropriate hashtags in the description of every image and video you post. These will help you reach a new audience and increase the likeliness of sales.

For those new to affiliate marketing, start with one or two products and then go from there. The potential of affiliate marketing cannot be argued with, and for any Instagrammer with a large following, it is well worth implementing.

However, affiliate marketing can still be successful for those who haven’t yet built up a substantial following. Let’s find out how…

2. Promote Affiliate Products via Shoutouts

If you are keen to jump on the affiliate marketing train but don’t have an audience to promote products to, then using shoutouts could be a great option for you. So what is this strategy and how can it help you make money on Instagram?

What are Instagram Shoutouts?

An Instagram shoutout is a paid promotion on a popular Instagram influencer’s page. This can be in the form of a screenshot of your Instagram account or an image and caption of your choice.

For affiliate marketers, this means you can create a post with an image incorporating an affiliate product, with the affiliate link added as text overlay, or in the caption. This post will then be shared on an influencers Instagram account, exposing your affiliate link to a new audience, as well as finding you potential new Instagram followers for your own account.

There are, of course, numerous marketplaces that will arrange shoutouts for you. Let’s take a look…

Instagram Shoutout Marketplaces


Before you choose a shoutout marketplace, you will need to select the appropriate affiliate products to promote and sign up with the relevant affiliate programs. For more information on this, please refer back to the information provided above under the section Become an Affiliate Marketer on Instagram.

The next step is to choose a shoutout marketplace and influencer/s to promote your post. Here are some of the best options…

  • BuySellShoutouts – Influencers on BuySellShoutouts are organized by niche, making it quick and easy to find and choose the influencer you would like to display your post.
  • Shoutcart – Connect with influencers, easily scale your campaigns, and track your shoutout metrics using the marketplace Shoutcart.

Shoutout marketplaces generally cater for any niche and all budgets. Whether you want to spend just $10 for a shoutout, or a couple of thousand dollars per shoutout to ensure your promoted post reaches an audience of millions, the opportunities are there. Let’s now consider some top tips for selecting influencers and using shoutouts…

Top Tips for Promoting Affiliate Products via Shoutouts

Shoutout example

Choosing an influencer can be an overwhelming decision. When researching influencers keep these key points in mind…

  • Niche – It is no good choosing an influencer with millions of followers if they aren’t relevant to your niche. Your goal is to advertise your affiliate product and generate sales, so choose an influencer with an audience that will have an interest in buying that product.
  • Number of Followers – Try and look for an influencer who has followers that number hundreds of thousands at the very least. Affiliate marketing is a numbers game to an extent, so the more people your post can reach the better.
  • Engagement – Check out influencers organic posts to see what their engagement levels are like. You want an influencer with an audience that is constantly liking, sharing and commenting on posts.

Once you have selected an influencer, make sure your shoutout post is up to scratch. Use an attention-grabbing image, add a call to action and your affiliate URL. And don’t be too salesy – you want to impress the audience, not advertise to them.

Affiliate marketing can be very financially rewarding. But what if you have your own physical products that you want to sell via Instagram? Let’s check out another strategy to help you make money on Instagram…

3. Sell Physical Products with ‘Shopping on Instagram’

If you already have an eCommerce shop, or sell products on platforms like Etsy or Amazon, then using the ‘Shopping on Instagram’ feature to increase your revenue is a must. Shopping on Instagram has suddenly made it much easier to sell products and make money on Instagram. So let’s find out more about Shopping on Instagram, and how to set it up on your Instagram account…

What is Shopping on Instagram?

Shopping on Instagram has been around since around 2016, but was reserved only for select businesses based in the US at first. However, in March 2018, Instagram rolled out Shopping on Instagram across the globe, and it has been revised and tweaked several times since. This feature is now available for 45+ countries and counting. It is also accessible to any business or influencer who has an Instagram Business account (although you will first need to get your account approved for shopping).

Shopping on Instagram

Shopping on Instagram allows brands to add shoppable tags to their images. As you can see from the image above, these tags contain a product’s name and price. However, if Instagrammers click on a tag, extra information about this product will be displayed on their screen. Importantly, and super excitingly for eCommerce stores, a View on Website call to action button will also be displayed with the extra product info. This button will link directly to the product page on the brand’s online shop.

Why Use Shopping on Instagram?

The release of Shopping on Instagram across the globe has proven to be a real game changer for eCommerce stores. Savannah Boysen, the marketing manager from hair styling company Tyme, commented, “Our traffic from Instagram has increased by 44% since implementing Shopping on Instagram”.

Before, eCommerce owners could have thousands of followers on Instagram, but with only one link to their store allowed in their Instagram bio, converting these followers into traffic and sales on their site was often a difficult process.

Now, each product promoted on Instagram can have a direct link to its products page either on Etsy, Amazon, an online store or somewhere else. This makes it easy for Instagrammers to immediately purchase something that has caught their eye as they are browsing their feed. And it makes it much much easier for eCommerce stores to drive traffic and sales from their Instagram posts.

So now we know a little bit about what Shopping on Instagram is, let’s next find out how to set this feature up on your Instagram account…

How to Set Up Shopping on Instagram

To use Shopping on Instagram, you will need to have your own eCommerce store set up, or already be selling your products on an online marketplace like Etsy or Amazon. You will also need a Facebook business page that is connected to your Instagram Business account.

Step One: Create a Facebook Catalog

To set up Shopping on Instagram the first step is to create a Facebook catalog of all the products you sell. You can do this in Facebook Business Manager, Catalog Manager, Shopify, BigCommerce, or on your Facebook business page. To keep things simple, in this article we will demonstrate how to create a catalog in Facebook via your business page.

Firstly, open your Facebook business page and check that you are using the Shop template. To do this select Settings > Edit Page > Templates. Once you have chosen the Shop template you will be able to access the shop catalog tool.

Facebook Shopping

Next, on your Facebook page, select Shop > Add Product. Here you can add product images as well as the name, price, description, and the URL for the product page or checkout page. Don’t skimp on the description here, as these are the details your audience will see on Instagram when they tap for more information on the product. The more information you provide, the more likely Instagrammers will click through to your site and make a purchase.

Add Product

Once you have entered all the product information, select Save. You will then find your product displayed on your Facebook page. You will now need to repeat the process with each of the products you want to sell on Instagram.

After your Facebook catalog is complete, Facebook will review your account, which can take up to a couple of days. If approved, you can go ahead and add shoppable tags to your Instagram posts.

Step Two: Add Shoppable Tags to Your Instagram Posts

To add shoppable tags to your Instagram posts, switch back to your Instagram account and select Get Started > Business Settings > Shopping. Choose the Facebook catalog you would like to use (if you have created multiple catalogs) and then click on Done. You are now ready to start tagging your Instagram posts.

Shoppable Posts

Choose either an existing post and select Edit, or create a new post. Click on the image where you would like to add a shoppable tag. Enter the name of the product you would like to tag, and then select it as it appears in the search box. You can drag the tag around the screen to ensure it doesn’t block too much of the image. Once finished, Preview the image, and then select Done > Share.

Product Information

Your Instagram post will now display a shopping bag in the corner, telling your audience that you are using Shopping on Instagram. When they click on the image, your tags will appear, and further clicks will take them to product information and then the product page on your eCommerce store.

Top Tips on Using the Shopping on Instagram Feature

Before we finish discussing Instagram shoppable posts, let’s consider some top tips on using this feature to ensure you meet with success…

  • You can tag products in both existing and new posts. Tag up to five products in a single image, and up to twenty products in a carousel post.
  • Ensure each tag touches the right product in an image so shoppers know which product each tag refers to.
  • Create at least nine shopping posts to activate the SHOP tab for your audience.
  • Use different shopping formats – a single post or a carousel – to keep it interesting.
  • Make sure your website is mobile friendly for shopping, as this is where your Instagram traffic will be arriving. (Shopping on Instagram is only available via the Instagram app).
  • Use Instagram Insights to track engagement and click through data for each of your shoppable post.

Instagram is also currently testing Shopping in Instagram Stories, another shopping feature due to be rolled out in the coming months. So watch this space!

As you can see, if you are looking to make money on Instagram, and have physical products to sell, you need to get on board with Shopping on Instagram. By promoting your products on Instagram, and then making them easily accessible to purchase, you will quickly see an increase in sales through your online store.

4. Make Money Through Photographs and Digital Images

Instagram is the perfect platform to display your beautiful photographs and digital images. But if your images have something truly different to offer, then Instagram can be a great place to promote and sell them.

To make money on Instagram from photography, you need to offer something special. Either you are a professional photographer, or you take images that are niche. Here are a selection of ways to make money from your images…

Reach Clients and Potential Customers

If you are a professional photographer, you can use Instagram as a portfolio to showcase your greatest and most recent work. You can then Direct Message potential clients, or point any inquiries to your Instagram account to show people what you can do.

By converting your Instagram account to an Instagram Business account, you can also add contact details to your Instagram page including your email or a physical address and phone number. This will help your clients get in contact with you, or potential customers who would like to make a purchase of your photographs.

To turn your account into a business account

  • Open the Instagram app on your phone.
  • Select Settings > Switch to Business Profile from the drop-down options.
  • You will now be connected to Facebook where you will need to sync your Facebook business page with your Instagram account.
  • Add your contact details, like email, phone number, or address, so your followers can contact you directly.
  • Review your info and then click Done.
Business Account

Your account will have now been converted to an Instagram Business account. This is a totally free process and you will receive the extra benefit of your contact info being displayed under your Instagram bio.

Sell Images from Your Online Store

If you sell your images as prints via an online store, then you can use Instagram to promote your work and send traffic to your site. Here are some top tips to help you do so…

  • Add URLs linking to your online store in your Instagram bio, in image descriptions, and as a text overlay on images.
  • Display calls to action, telling Instagrammers that your photos are for sale as prints via your online store.
  • Use hashtags to help give your images exposure to a new audience.
  • Pay to promote your posts on Instagram to reach new potential customers as well as add a direct link from your promoted post to your online store.

Don’t forget to also add an Instagram feed to your online store to encourage your website visitors to follow you on Instagram. This will make it easier to keep in contact with your fan base and drive people back to your store to make a purchase.

Sign Up with a Photography Marketplace


There are numerous photography marketplaces that you can sign up with. These platforms will give exposure to your work and manage sales for you. Let’s take a look at some of the most popular photography marketplaces currently available…

  • Twenty20 – This community marketplace, made up of thousands of photographers and customers, will enable you to sell your work to people and companies around the world.
  • Foap – A creative photography and video platform, using Foap will enable you to connect with brands, agencies, and individuals, and importantly, make a profit from your images.
  • Snapwire – This marketplace provides two ways to make money from your photographers. Either upload and sell your images directly from the Snapwire platform, or you can submit shots that match requests from brands.

Once you have set up a profile on one of these photography marketplaces, you can promote it on Instagram in the same way as you would promote an online store (discussed above).

Print Your Images on Physical Products


Another great way to make money on Instagram is to print your images on physical products and sell them. There are a number of print fulfillment services that will print your photographs or digital images on to T-shirts, mugs, cushions, posters, phone cases, and more.

These services will take care of fulfilling orders for you (that means they will print your orders, take care of delivery, and deal with customer service). This leaves you to focus on taking more great photos or designing further digital images.

  • Printful – This service prints onto a variety of physical products including posters, canvas, backpacks, clothing, and much more. To use Printful you will first need to create your own online store. After receiving an order, it is automatically sent to Printful where it gets printed, packed, and shipped.
  • Teelaunch – When someone makes an order on your online store, Teelaunch will print and ship the product, and take care of all customer service issues. Use Teelaunch to print your images onto beach towels, kitchenware, doormats, curtains, and much more.
  • Merch by Amazon – If you use Merch by Amazon then you don’t need to set up your own online store – all products are simply displayed on Amazon’s website. Simply upload your artwork to your Amazon Merch account, and add the product information and price. Amazon will then create a product page for your work, and when you receive orders they will print and ship. (Merch by Amazon only prints onto T-shirts and is only available in the US).

Once you have set up your online store displaying your artwork on physical products, you can then start promoting this merchandise on Instagram. Don’t forget to add shoppable tags to your Instagram posts, and also consider paying to promote posts to help them reach a wider audience.

Final Thoughts on Selling Photographs and Digital Images

Evidently, there are numerous ways to use and sell your images online or to make money on Instagram. Although there is tough competition in the photography field, the financial rewards can be plentiful. So if you think your images have what it takes, it may be worth persevering with one of these money making strategies.

5. Display Sponsored Posts on Your Instagram Page

For those of you with a large following, becoming an ‘influencer’ and displaying sponsored posts on your Instagram account can be an effective way to make money on Instagram. Let’s find out how to do this…

How to Become an Influencer

To become a successful influencer, and be paid to promote posts, you need a large and engaged following. Here are some tips to consider to become a profitable influencer…

  • Pick a Niche – When businesses look for influencers to promote their products, they want someone who has a following made up of people in their niche. Popular niches on Instagram include fashion, health, and fitness, travel and cookery, to name a few. Choose a niche that is relevant to your lifestyle and then post images, and build your audience around this subject. You will then become a valuable influencer to businesses in your particular industry.
  • Don’t Buy Fake Followers – Although brands might be impressed at first glance with your follower numbers, it won’t take long for them to realize that your audience isn’t worth paying for. A few clicks to check on engagement levels and how your followers have responded to your posts will tell them that you have bought your followers, not organically grown your audience. This isn’t the type of audience that will get results for businesses, and consequently, people won’t want to pay you to promote their posts.
  • Create an Engaged Community – An engaged community, that comment on, like, and share your posts is key to becoming a successful influencer. To create this type of community you will need to put in the work – constantly and consistently post high-quality images that interest and inspire your audience, ask questions, respond to comments, and become a well-known figure within your niche.

Once you have a large interactive community of followers, you have graduated to ‘influencer’ level, and you are now ready to accept cash for posting sponsored posts on your Instagram page. Let’s see how to make this jump to an influencer, and begin to make money on Instagram…

Use an Influencer Marketplace


Some influencers reach out to businesses, working out their own sponsorship deals. Equally, famous influencers will be contacted directly by brands. However, the quickest and easiest way for Instagrammers to make money through sponsored posts is to sign up with an influencer marketplace.

An influencer marketplace will enable brands and influencers to easily connect. Simply register, add your Instagram information and stats (specific niche, follower numbers, etc) as well as price, to help brands find you and you find them. Here are some of the most popular influencer marketplaces to sign up with…

  • indaHash – With indaHash you can earn money posting photos for various brands. Download the app and then choose campaigns you would like to take part in – it’s as simple as that.
  • HypeTap – This is an invitation-only influencer network, but you can express an interest to join. Once in, you deal with serious brands and businesses, which means better than average monetary rewards.
  • Tribe – This influencer marketing platform has new campaigns daily that you can pitch for, with some of the world’s biggest brands searching Tribe for new influencers.
  • Fohr – Sign up with Fohr and work with hundreds of brands and agencies worldwide. Fohr also host monthly influencer events in NY, yearly influencer summits, and much more, to help you grow your influencer revenue.

Let’s now look at some top tips for displaying sponsored posts and becoming a well-paid influencer…

Top Tips for Displaying Sponsored Posts on your Instagram Page

If you opt to go down the influencer marketplace route, partnering with businesses and displaying sponsored posts on your Instagram page is relatively straightforward and you will receive all the help and support you need via the platform you select. However, here are a few extra points to keep in mind…

  • You don’t need a massive following in the millions to be an influencer. However, the price of a sponsored post will increase roughly in line with your audience size.
  • Only promote brands and products that are relevant to your audience and that you genuinely like. If you keep promoting rubbish, your followers will see through you and won’t hang around.
  • It is important that you are transparent about sponsored posts, so your audience doesn’t feel mislead. A quick #sponsored hashtag will help followers identify a sponsored post.

Sponsored posts are another great way to make money on Instagram. But, as mentioned, you will first need to boast a considerable following to make a reasonable income.

6. Work as an Instagram Expert

People Per Hour

If you have used Instagram at work, have worked in social media marketing, or are just an Instagram fanatic, then offering your services as an Instagram expert maybe for you. There are a number of job platforms where you can find online jobs for freelancing social media experts. Let’s take a look…

  • Peopleperhour – Use this platform to connect with businesses and individuals all over the world looking to hire freelancers in a variety of industries. From Instagram account management, running ad campaigns, and image creation, there are plenty of jobs available for those with Instagram experience.
  • Upwork – Another jobs site for talented freelancers and online social media managers, simply join up with Upwork, fill out a profile page, and start searching for jobs.
  • Freelancer – A similar style site to both of the above, Freelancer lets you browse and bid on online jobs posted by agencies and employees across the globe.

Once you have completed a number of jobs and built up a portfolio of completed projects, you can start pitching to companies directly for work. This gives you more flexibility over the prices you charge and can lead to a full-time business as a social media expert.

Top Tips for Getting Started as an Instagram Expert

Not sure about how to get started as an Instagram expert? Here are some top tips…

  • Create Your Own Website – It doesn’t take long to put together a website promoting your services and displaying a portfolio of work and testimonials. However, having your own website will impress many employers on the job sites, and may get you chosen above others with equal experience.
  • Work for Free – To get started offer your services for free. This will give you the experience of social media management, and provide you with a portfolio of work and testimonials for you to wow future employers with.
  • Offer More than Just Instagram Expertise – Employers will often want all of their social media platforms managed for them. If you can offer social media marketing and management across a range of platforms you will be in much more of a demand. A quick Google search will bring up a range of online courses to help get you started as a social media guru.

Freelancing can be a great way to earn a little bit extra alongside your current job. However, it can take time to build up regular clients and secure a regular income. Therefore, don’t give up your day job until you know you can pay the bills and earn enough to happily live on.

Final Thoughts on How to Make Money on Instagram

As you can see, Instagram offers some genuine opportunities to make money online. Whether you want to become an Instagram influencer, sell physical products, photographs, or affiliate products, or become an Instagram expert in the freelancing field, there are possibilities for everyone. Whatever route you choose to go down, make sure you persevere, as the financial rewards can be more than worth it.

Which money making strategy has caught your eye? Please share your thoughts in the comments below…

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Jamie Spencer

My name is Jamie Spencer and I have spent the past 10 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.

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