It only took five years since the inception of the first iPhone for mobile web traffic to surpass desktop traffic. Since then, smartphone usage has continued to skyrocket, proving the world we live in is now officially a mobile one.
To not only exist but thrive in today’s mobile world, every business and marketer should have a mobile marketing strategy that allows them to tap into mobile’s massive user base. However, in order to develop and utilize the right strategy or strategies, you need some valuable insights to guide the way. You need cold hard stats.
Unfortunately, most mobile marketing and usage-related articles are extremely outdated. Considering the speed at which digital technology is reshaping the mobile landscape, you need up-to-date stats to stay ahead of the game, not lagging behind it.
That’s where we come in. We dug through the Web to find and compile over 100 of the most recent and important mobile marketing stats for 2020. Armed with these insights, you can put together a sound game plan to crush it with mobile marketing into 2020 and beyond!
The State of Mobile – Smartphone Stats 2022
• 80 percent of the internet users own a smartphone.
• There are over 4B unique mobile internet users in the world.
• US adults spend an average of 3 hours, 23 minutes per day on mobile devices in 2018.
• Up to 70 percent of web traffic happens on a mobile device.
• 57 percent of all U.S. online traffic now comes from smartphones and tablets.
• The average smartphone user checks their smartphone 150 times a day.
• Consumers now spend more than five hours a day on their smartphones, and a recent AdWeek survey found 88 percent growth year over year in time spent watching videos on smartphones.
• 80 percent of shoppers use smartphones during physical shopping.
• 70 percent of smartphone users have bought something in a store after using their phone to discover more information.
• 69 percent of smartphone users would buy from stores that have mobile sites which cover their questions or concerns.
• 50 percent smartphone users are more likely to expect to purchase something immediately while using their smartphone.
• 2/3 of smartphone users are more likely to purchase from companies whose apps customize information to their location.
• 3/4 of smartphone users look for the most relevant information without considering which company provides the information.
• Mobile data traffic around the world is projected to increase by 700 percent between 2016 and 2021.
• Over 80 percent of Alexa websites are mobile adaptive.
Mobile Consumer Behavior and Usage Stats
• 83 percent of mobile users say that a seamless experience across all devices is very important.
• 52 percent of companies use a simple template that works for all devices.
• Compared to other social platforms, LinkedIn is 277 percent more effective for lead generation.
• Mobile devices are responsible for 60 percent of LinkedIn traffic.
• Apps account for 89 percent of mobile media time.
• Almost half of the small businesses own a mobile app.
• Mobile searches for “best” have grown over 80 percent in the past 2 years.
• 51 percent of customers say that they use mobile devices to discover new brands and products.
• 69 percent of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns.
• More people own a cell phone worldwide than they do a toothbrush.
• 89 percent of people are likely to recommend a brand after a positive brand experience on Mobile.
• People today have 2X more interactions with brands on mobile than anywhere else—that includes TV, in-store, you name it.
• 46 percent of people say they would not purchase from a brand again if they had an interruptive mobile experience.
• Users spend on average 69 percent of their media time on smartphones.
• 57 percent of users say they won’t recommend a business with a poorly designed mobile site.
• By 2018, American adults are expected to spend on average 3 hours and 23 minutes on nonvoice mobile media.
• Apps account for 89% of mobile media time, with the other 11 percent spent on websites.
• 80 percent of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.
• Over 51 percent of smartphone users have discovered a new company or product while conducting a search on their smartphone.
Mobile Social Stats
• In 2017, 95 percent of active Facebook user accounts accessed the social network via a mobile device.
• As of 2016, 80 percent of its users access Pinterest through a mobile device.
• 85 percent of the time users spend on Twitter is on a mobile device.
• 60 percent of LinkedIn traffic comes from mobile devices.
Mobile Email Stats
• About 3 in 5 consumers check their email on the go and 75 percent of Americans say they use their smartphones most often to check email.
• As a whole, in 2017, 61 percent of U.S. email opens occurred on mobile and 15 percent on desktop.
• 39 percent of companies create a mobile responsive email template.
• 64 percent of email recipients prefer to open emails on mobile devices.
Mobile Ecommerce Stats
• Over $1T of ecommerce sales in China will be done via mobile devices by the end of 2018.
• Mobile devices are used for over 40 percent of online transactions.
• Mobile can fast-track time to purchase by 20 percent through facilitating efficiencies in decision-making and enhanced team collaboration, particularly with more complex purchases.
• Over 40 percent of online transactions are now done on mobile.
• Mobile searches related to “same-day shipping” have grown over 120 percent since 2015.
• Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.
• Smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago.
• 91 percent of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.
• When people have a negative brand experience on mobile, they are 62 percent less likely to purchase from that brand in the future than if they had a positive experience.
• 70 percent of smartphone users who bought something in a store first turned to their phone for information about a purchase.
• 35 percent of people who searched on their phone spent more than they expected in the store.
Mobile Advertising Stats
• Mobile ad spending in the US will grow by 20 percent in 2018.
• Digital marketing software is projected to total more than $32B in 2018.
• Android holds 68 percent of the global mobile advertising market.
• Location-based marketing strategies can be 20 times more effective than regular banner ads.
• 71 percent of marketers believe mobile marketing is core to their business.
• 68 percent of companies have integrated mobile marketing into their overall marketing strategy in 2018.
• Marketers and advertisers put 51 percent of their budget into mobile ads.
• 66 percent of marketers say they use mobile-optimized templates.
• Location-targeted mobile ad spend will grow from $12.4B in 2016 to $32.4B in 2021.
• By 2019, mobile advertising is expected to represent 72 percent of all U.S. digital ad spending.
• Users spend 1/4 of their total offline and online media consumption time on mobile, yet advertisers only devote 12% of their budgets to mobile.
• Leading marketers are more than three times as likely as the mainstream to be significantly increasing their investment in mobile customer experience.
• 87 percent of Facebook’s advertising revenue comes from mobile.
• It’s estimated that U.S. mobile search spending will reach $25.11 billion in 2018 and $28.25 billion in 2020.
• 68 percent of companies have integrated mobile marketing into their overall marketing strategy.
• 71 percent of marketers believe mobile marketing is core to their business.
• 57 percent of users say they won’t recommend a business with a poorly-designed mobile site.
• 91 percent of users say that content is very important.
• 60 percent of users want fast loading websites.
• Access problems are reason number one for 40 percent of users to visit a competitor’s website.
• 90 percent of buyers who had an excellent mobile experience would buy from the same vendor again.
• A delay of one second in page response can reduce the conversions by 7 percent.
• 61 percent of users would choose to buy from a site that has location customized marketing material.
• Organizations are experiencing as high as three times the ROI for personalization efforts.
• A positive brand experience on mobile will make 89 percent of people more likely to recommend a brand.
• 46 percent of people would not purchase from a brand again if they had an interruptive mobile experience.
• A negative brand experience on mobile, on the other hand, makes people 60 percent less likely to purchase from that brand ever again.
• If the mobile page takes longer than three seconds to load, 53 percent of people will leave it.
• After seeing a relevant ad, 91 percent of smartphone owners make or plan to make a purchase.
Mobile Video Marketing Stats
• Watch time of “does it work” videos grew by more than 11X as consumers seek out visual proof that the items they’re considering are worth it.
• 94 percent of respondents in a Facebook survey (of one million people) have a smartphone on hand while watching TV, and viewers focus on the TV screen just 53% of the time.
• Millennials’ mobile consumption has now eclipsed their live TV consumption.
• During TV shows, viewers paid attention to mobile 28 percent of the time, and during TV ads, they paid attention to mobile more than half the time. People ages 18–24 looked at their smartphones 60 percent of the time during TV ads, and people ages 45 and over did so 41 percent of the time.
• In the past two years, videos with the word “review” in the title had more than 50,000 years worth of watch time on mobile alone.
• Watch time of “does it work” videos grew by more than 11 times in the past two years as consumers seek out visual proof that the items they’re considering are worth it.
• More than 50 percent of videos are watched on mobile.
• 93 percent of Twitter videos are watched on mobile.
Mobile B2B Marketing Stats
• Mobile is responsible for an average of more than 40 percent of revenue in leading B2B organizations.
• Mobile marketing can speed up B2B time by 20 percent.
• For 83 percent of B2B marketers mobile apps are important in regards to content marketing.
• More than 60 percent of B2B buyers report that mobile played a significant role in a recent purchase.
• 70 percent of B2B buyers increased mobile usage over the past years; 60 percent expect their mobile usage to increase.
• 80 percent of B2B buyers are using mobile at work.
• 80 percent of B2B executives research products or services on a tablet in the evening.
• More than 60 percent of B2B buyers report that mobile played a significant role in a recent purchase.
• 92 percent of executives own a smartphone used for business, with 77 percent reporting they use their smartphone to research a product or service for their business.
• Mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennials, Gen Z, and the increasing use of smartphones by older workers.
• Mobile drives, or influences, an average of more than 40 percent of revenue in leading B2B organizations.
• 50 percent of B2B search queries today are made on smartphones, and will grow to 70 percent by 2020.
• Mobile marketing can accelerate time to B2B purchase by 20 percent.
• More than 90 percent of buyers reporting a superior mobile experience say they are likely to buy from the same vendor again, compared to only 50% of those who had a poor experience.
Mobile SEO and Search Stats
• 42 percent of all mobile brand experiences involve search.
• 79 percent of keywords overall and 47 percent of keywords in positions 1-20 rank differently in search on mobile and desktop SERPs.
• 35 percent of the time the first page that ranks for a domain on a query is different on mobile and desktop SERPs.
• 53 percent of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one second delay in site load time, conversions fall by 12 percent.
• The average mobile webpage still takes 15.3 seconds to load.
• 3/4 of smartphone owners turn to mobile search first to address their immediate needs.
• “Same-day shipping” searches on mobile spike first thing in the morning.
• More than half of searches related to auto parts, services, and maintenance come from mobile.
• Google has seen 150 percent more mobile searches ending with “to avoid” in the past two years.
• Nearly 1/3 of all mobile searches are related to location.
• Google drives 96 percent of mobile search traffic, followed by Yahoo at 2 percent and Bing at 1 percent. Google Search is also one of the most popular mobile apps in the US.
• In 2017, mobile devices account for 61.9 percent of Google’s paid-search clicks – up from 53 percent in 2016.
• 48 percent of buyers start product search from their phones.
• 51 percent of customers say that they use mobile devices to discover new brands and products.
• Smartphone ads get more than 50 percent of people to begin a product search.
• 70 percent of mobile searches result with an online action within an hour.
This last stat pretty much sums up the importance of having a solid mobile marketing strategy in 2020. With the explosion of Amazon, Etsy, Door Dash, and the list goes on and on, just about everything these days takes place online – not from a desktop, but from a mobile device. So, if you’re not executing a mobile marketing strategy, you’re missing out.
Whether you’re getting started with mobile marketing for the very first time or simply on the hunt for some valuable intel to put to good use, hopefully this massive list of mobile marketing stats has been a huge help!
We have even more stats for you!
Chinese Social Media Statistics
Jamie Spencer
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